Promotional items are also known a knick-knacks, or tchotchkes and are designed to be given away to customers or potential customers in order to advertise a special sale discount, marketing event or, simply to let the public know what type of product or service your company provides in the marketplace. Cheap promotional items often take the form of pens, office stationary or supplies, t-shirts, toys, stress-balls, mugs, key chains, penlights, lanyards, address books, calendars, etc., and include the company name, address and contact information along with a slogan or logo of your company.
Cheap promotional items are used as an advertising tool to keep your company’s name and services fresh in the minds of your customers, or to spread the word of your products and services to a new audience of potential customers. Because they are cheap and inexpensive, companies have found success by distributing a lot of them to the public in their business market. They are designed to be spread over a broad area to economically convey at least three things: that your company exists in the marketplace, that it provides a specific product line to customers, and that customers may contact you to provide that product or service to them with the included contact information.
The essential thrust of these cheap promotional items is to develop a sense of name recognition in the minds of potential (or existing) customers. These cheap or inexpensive promotional items that may be forgotten in the short-term, but are designed to offer a reminder of where to find your company when the need arises.
In many cases, these promotional items are the first thing potential clients see representing your business. Most often, they are given away to the public as a novelty gift, simply providing a reminder of a previous conversation with your sales representative, or as part of a direct mail promotion.